Criteo hires Elie Kanaan as EVP of Marketing
Criteo, the performance marketing technology company, has Elie Kanaan as Executive Vice President of Marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives...
Tagged: ads
RadiumOne partners with Integral Ad Science on measurement
Data-driven marketing company RadiumOne has signed a global partnership with Integral Ad Science (IAS). The partnership aims to measure the quality of global digital media and...
Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head...
A Picture Is Worth a Thousand Words: Q&A with Ed Preedy, MD Europe, GumGum
Images are taking up an increasing amount of user attention on the web, with many platforms catering to a consumer desire for ‘snackable content’. Ed...
Apple News May Not Be Paying Off For Pubs; Twitter’s Troubles Continue
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying...
Dominance of native; Mobile in the Morning
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
FTC Shuts Down Pop-up Ad Scammers
The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced...
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
Online ads need to be viewable for 14 secs to be seen: Report
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
Rubicon Project strengthens global leadership team
Rubicon Project has named Tom Kershaw to its global leadership team where he will serve as Chief Product & Engineering Officer, effective immediately. Mr Kershaw...
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares
Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address...
Roku Greases The Wheels For Media Companies To Put TV-Style Apps (And Ads) On Its Platform
AdExchanger | At 10 million active accounts strong, Roku is turning to media companies to improve the quality of its streams and ramp up ad...
Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on...
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
APAC consumers less satisfied with mobile purchases: IAB report
While mobile browsing and purchasing has boomed across the globe, APAC leads the way for frequent mobile purchases. Globally, nearly a quarter of mobile users make...
