Vistar Enhances Out-of-Home Targeting With Brands’ Own Data
Vistar Media is teaming up with Acxiom’s LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data...
Tagged: ads
What are dark Facebook posts?
You might have heard of dark social or dark web – but this is something different. Let’s shine a light on the subject. Social posts...
About 30% Australians use ad blockers: IAB study
Almost 30 per cent of Australian consumers are now using ad blocking technology on one of their devices according to a new study released by...
Facebook Shutters Atlas Ad Server, Ending Its Assault On DoubleClick; Atlas To Live On As Measurement Pixel
AdExchanger | When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making...
How programmatic out-of-home can aid influencer marketing campaigns
Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive...
Trump Did Have A Paid Media Strategy, And It Focused On Facebook
AdExchanger | As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology....
Google expands AMP, as it presents a friendly face to publishers
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s...
Money Media: How One Firm Honed The Art Of Repping Ads On Finance Sites
AdExchanger | Investing Media Solutions (IMS), exclusively represents the advertising for 375 long-tail and mid-tail publications that offer financial advice. As the financial network looks...
Adobe Buys TubeMogul; Digital Video Advertising Strategies Are Maturing
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones
AdExchanger | It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any...
mcommerce in India: Four considerations for retail sales
India’s mcommerce market is growing steadily as more and more users gain access to smartphones. Currently the market hosts around 204 million smartphone users, almost...
Facebook Is Bringing Its Ad Network to Apple TV and Roku
Facebook is bringing its ad network to Apple TV and beyond. The social network is feeling for new advertising ground in Apple TV and Roku...
EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native...
Facebook reiterates video push as revenues for Q3 cross $7bn
Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded USD 7 billion for the first time. The social media...
Twitter restructures regional leadership team after recent resignations
After the recent resignation of Parminder (Parry) Singh and Rishi Jaitly from senior leadership roles at Twitter, the company has restructured its APAC leadership team....
