Facebook launches new mobile ad networkInside Facebook Audience Network
Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the...
Tagged: ads
The Programmatic problem: What’s an audience without a show?
John Battelle is executive chairman of sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic...
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their...
Tablet Advertising: an in-depth look
Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses. Although most would agree that the tablet...
Meet the finalists for Pornhub’s new creative director
Based on the caliber of finalists in Pornhub’s competition for its creative director, it seems the porn industry is no longer a haven for society’s...
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
Casale Media: Branding Comes To Programmatic
One sign pointing to the maturation of programmatic ad buying tech is the growth of brand messaging. Whereas just last year, ads bought programmatically were...
CPG Brands Lead Carefully With Programmatic Video Buys
Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching...
Will Baquet’s ‘Teddy Bear’ Style Extend to The New York Times Ad Department?
On Wednesday, the same day that Jill Abramson was removed as the top editor at The New York Times, the paper’s ad sales chief, Meredith...
U.S. Social Media Ad Revenues to Hit $15 Billion by 2018
BIA/Kelsey estimates in a new report shared with MMW this week that total U.S. social media advertising revenues will grow from $5.1 billion in 2013...
McCain Attacks Google and Yahoo in Hearing on Malicious Online Ads
Sen. John McCain took aim at Google and Yahoo this morning during a Senate hearing on malicious online advertising, stating the companies “have a responsibility...
Tropical North Queensland spins an adventurous tale to attract visitors
Tropical North Queensland (TNQ) has employed content in an interesting manner to show its adventurous side to Australians. Partnering with SapientNitro, TNQ built on real...
Emerging Content Marketing Tool Stacks Will Emulate, Link To Paid Ad Stacks
Research from Altimeter Group released Tuesday predicted that content marketing tools will begin to consolidate and eventually merge with marketing tech solutions. “The major vendors—Adobe,...
Omnicom Media Group names regional lead for Fuse
Omnicom Media Group Asia Pacific has appointed Anathea Ruys to lead Fuse, its branded content, sponsorship and ideation unit that services clients within the network...
Flurry Beefs Up Mobile Video Offering With Programmatic Capabilities
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network...
Tackling The Issue Of Infringing Copyright In A Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright...
