19 APAC entries win Media Lions; PHD sets a benchmark for India
The Media Lions category saw its set of winners at the Cannes Lions International Festival of Creativity. From Asia Pacific, where over 60 pieces of...
Tagged: ads
Nissan Times Spanish-Language Effort to World Cup Kickoff
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan’s...
Komli partners with Adquant to launch social ads platform
Komli Media has inked an exclusive partnership with Adquant, a social advertising company and a Facebook Preferred Marketing Developer (PMD). This partnership gives Komli exclusive...
SingTel’s Amobee to buy Adconion, Kontera for USD 235 mn
Digital advertising company Amobee is all set to acquire Adconion Direct North America and Adconion Australia as well as Kontera Technologies to strengthen its position...
Post Spinoff, Time Inc.’s Fate May Boil Down To Video Ads
Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with...
Tango Finds Engagement Actually Enhanced by Ads in Their Messaging App
The conventional wisdom has always held that, when it comes to P2P apps, most users are too busy in their media experience to be distracted...
First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors,...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
Red Label’s India pitch on the back of General Elections
Politics has been known to divide countries, and Red Label Tea (Swad Apnepan Ka) wanted to change that on a very apt occasion – the...
For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance
What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around whether the term includes smartphones,...
AppNexus Buys Paris-Based Viewability Firm Alenty
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability...
Clean? Cluttered? Classy? The state of online editorial design
The state of publisher design today is a mixed bag. While there is no shortage of intrusive banner ads, tiny typefaces and cluttered article pages, there’s also...
Why SMS Is The Next Evolution of 1:1 Marketing
The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article...
The Truth About Online Ad Fraud
The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more...
Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
Viewability: If it is not seen, did it happen?
We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a...
