Is Yahoo Tumbling In The Dark With Tumblr-Centric Ad Units?
Yahoo will try a new way to monetize Tumblr, via the introduction of posts that can be promoted as ad units across Yahoo’s network of owned and operated...
Tagged: ads
dmexco puts spotlight on programmatic video advtg in Singapore satellite
Programmatic has become the buzzword for the region. To add to that, the growth of video advertising is redefining the early impression of programmatic trading...
Waking Up Brand Managers To Mobile Programmatic
Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does...
Xapp Media Takes A Stab At Interactive Audio Ads
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an...
Is wearable tech redefining real time marketing?
‘Google glass is here’ – screamed an email to me from a colleague. And then what followed was even more surprising – a one day...
Facebook’s decreased reach forces social agencies to mature
Reactions to decreased organic reach on Facebook have from the gamut from outrage to joy to resignation. Social agencies — digital agencies that focus on...
Verizon Wants to Track You for Mobile Advertising, But Is Their Plan Too Creepy?
In a bid to expand their Relevant Mobile Advertising program beyond their customers’ wireless devices, Verizon Wireless is going to start including data from desktop...
Facebook, Twitter Ads Partner Unified Acquires Awe.sm
Unified, a company that helps brands with social ad buys, has acquired social analytics startup Awe.sm for an undisclosed sum, the companies announced Thursday. Unified...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
Comparing the manifestos of prominent journalist-brands
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
Video Ad Server Says 11% Of Its Ads Are Shown To Bots
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution...
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared rge results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile...
What is leading to mobile videos’ 90 pc completion rate?
As mobile becomes mainstream, one of the big areas of focus is the content available on the platform and the opportunities thereof that could drive...
Zuck’s Next Mobile Move May Be His Biggest
What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant. According...
Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory
Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads...
Behind Adobe’s Primetime Push
Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show...
