How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for...
Tagged: ads
FB partners with ZipDial for ‘missed call ad format’ in India
Facebook’s advertising initiatives in the fast growth markets, that the social media network has based on market- specific insights and nuances, have delivered noteworthy results....
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
Facebook goes ‘inside’ fast growth mkts to offer scale to advertisers
In the last two years, Facebook has seen more than its share of headline space for the continued growth in its advertising revenues. What makes...
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without...
APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More
Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in...
Opera to acquire AdColony to augment its mobile video ad platform
Opera is all set to acquire AdColony, a mobile video advertising platform, to deliver mobile video advertising to publishers and advertisers with a combined reach...
Digital Advertising Alliance Adds Mobile Privacy Controls
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power...
IAB: ‘Nearly One-In-Three Pounds Spent On Programmatic’
Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26...
GE’s deep dive into online news publishing
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late....
Will Click-Fueled Content Marketing Crash?
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as...
Post Cannes Lions: An ad tech player’s notes at a creative festival
It’s no secret that the advertising world is changing. At the Cannes Lions International Festival of Creativity last week, WPP Chief, Sir Martin Sorrell said,...
AOL and UM Plan Ads Triggered By Real Time Events
AOL and UM are developing technology that will serve digital ads across the web as they are triggered by events such as falling gas prices...
Audio Is The New Frontier Of Programmatic
The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in...
Publishers: Grab control of your data
Lauren Pedersen is vice president of global marketing for Cxense When it leaked last month, The New York Times Innovation Report highlighting the paper’s woes...
