Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
Tagged: ads
‘It’s unnatural’: What agency creatives really think about vertical video
Last week wasn’t a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last...
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become...
Ad Tech in Cannes; Rubicon’s Mobile Landmark
In this edition of Exchangewire’s Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines....
Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact...
Mother Knows Best: Have Moms Become the Best Digital Shoppers Ever?
Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly. Really? Looks like it. Research is...
Global Moments Top the 2015 Cannes to Cannes YouTube Ads Leaderboard
With Cannes Lions 2015 on the horizon, YouTube has released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
Eyeview and Nielsen Catalina Solutions Customize Video Ads to Connect with Shoppers in Real-Time Across Screens
Combine Audience and Retail Sales Data to Measure Offline Sales from Online Ads for CPG Brands and Retailers NEW YORK and CINCINNATI – Eyeview, the leading personalized...
MCN & AOL Unveil Programmatic TV Marketplace; YuMe Opens China Offices with Local Partnerships
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN &...
The Agency Perspective On Adblocking; Adobe Cloud’s Strong Growth
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocking, Tackling The rise of ad blocking, the ad sector’s bogeyman of...
Behind Alibaba’s Decision to Launch a Netflix-Type Service for China
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
Battling the bots: Four essential weapons for marketers
Ad fraud is jeopardising the integrity of programmatic trading and its prevention is critical to the success of the digital advertising ecosystem as a whole....
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
GoPro’s Golden Gate flyby and 5 other examples of interactive video done well
Interactive video has had some highlights in the past few years—see: Bic’s “Insane Human Curling” in 2011, Terry Crews’ dancing pecs in “Muscle Music” for...
Brands Lagging Behind in the Massive Move to Mobile
The people have spoken — and they’re choosing mobile. But what about brands? “We’re in the middle of the most massive media shift in history,...
