Data pick of the day: 27% adults block ads on desktops
Adblocking has been in the news a lot recently as country-specific studies have generated a lot of coverage. GlobalWebIndex’s trendable 33-market data shows just how...
Tagged: ads
APAC Brands Struggling to Measure Mobile ROI
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile...
Stop overly pushy ads! Learn to retarget in moderation
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
AnyClip Raises $21 Million To Add A Higher Dosage Of Data To Video Ads
AdExchanger | AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product...
5.3 bn mobile rich media ads were wasted in Q1 2015
About 5.35 billion wasted rich media ad impressions on mobile devices in the first quarter of 2015 alone, a Sizmek report highlighted. This is due...
Will Facebook’s suggested videos cause stir in TV industry?
Facebook is launching suggested videos, fuelled with high quality videos that could certainly cause a stir in the TV industry. Marketers and agencies will look...
Out with Viewability, In with ‘Share Of Attention’? It Could Become Advertising’s Next Metric
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it has gained a lot of...
Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
Apparel Marketplace Twice Drums Up Interest On Pinterest
AdExchanger | Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like...
Are ‘Futures Markets’ the Way Forward for Programmatic Media Trading?
Using trading models originally designed to secure pricing guarantees for 18th century agricultural traders, ‘media futures trading, is at the very vanguard of the ad...
Facebook "Suggested" Videos; Programmatic’s Growth in Latin America
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Suggesting Videos Facebook is testing a way for video content creators to...
KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders
When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate...
Sprint, T-Mobile CEOs Wage Feisty Fight On Twitter About Whose Plans Are Worse
Twitter is often touted as a platform that gives a voice to those who may otherwise be unheard. But it also provides a platform for...
Programmatic, Coming to a Street Near You
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the...
Mobile Supply-Side Platform PubNative Launches Native Advertising on the Apple Watch
Offers Brands Quick, Easy, and User-Friendly Native Integrations on the Watch OS Platform BERLIN, GERMANY – PubNative, a mobile publisher platform that serves scalable and...
PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s...
