Native video ads perform better: Study
Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks...
Tagged: ads
Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses...
Ad Blocking Will Keep Growing Until We Make Ads Better
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource...
See the Spot: Verizon Delivers ‘Connections That Matter’ in New Brand Campaign
Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity. The company’s latest...
UK publishers disappointed by Apple News delay
U.K. publishers may have to wait a bit longer to test the much anticipated Apple News app as the tech giant is reportedly delaying its rollout...
Instagram Goes All In On Facebook’s Ad Infra, Opens To Ad Buyers Globally
AdExchanger | In the two years since Facebook’s huge image-sharing platform sold its first ad, Instagram has focused on fixed-price advertising from big national brands....
In iOS 9, In-App Ads Could Also Be On The Chopping Block
AdExchanger | There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also...
Facebook offers new Pages for SMBs
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
Phone Carriers Asked to Block Ads From Consumers’ Data Charges
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the...
AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial...
APAC leads in growth as mobile web ad spend doubled in past year
The small screen is becoming bigger and bigger for marketers as spending on the mobile web increased by 100 per cent over the past year....
Instagram video ads called ‘highly efficient’ at 2 cents a view
Instagram recently opened for business to marketers, and it’s already rivaling parent Facebook, with some sources saying they’re paying as little as 2 cents a view for...
Addressing the Mobile Mind Shift
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices...
Let Flash go, embrace HTML 5: IAB Australia
As the marketing industry prepares to adjust to the switch off on Adobe’s Flash player, starting today with Adwords no longer supporting Flash ads on...
On ad pricing, Condé Nast bows to the reality of digital
Digital media companies may aspire to be the “Condé Nast of the Web,” a nod to the publishing house’s standard-setting reportage and photography — and,...
