Why beer brands must do more to connect digitally in SE Asia
Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one...
Tagged: ads
Data pick of the day: Younger onliners lead ad blocking
With the arrival of ad blocking on Apple’s iOS continuing to make headlines, Global Web Index’s chart takes a look at the profile of those...
MeetMe Completes Launch of Native Chat Ads and Video Interstitials
Combined Units Expected to Drive More Than $1 Million in Q4 Revenue NEW HOPE, Pa. – MeetMe, Inc. (NASDAQ: MEET), a public market leader for...
When It Comes to Mobile Video, Native Content Shown to Improve All Metrics
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that viewing such ads improves a...
Now & Next: Privacy Concerns & Data Exchange
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
Facebook eyes TV dollars with new brand ad tools
Facebook is rolling out a slate of new advertising products which are aimed at attracting the TV advertisers to the one and a half billion...
Google to match Facebook by giving advertisers better data targeting
Google is about to give brands a new way to target their own customers with ads across its platform, opening a marketing opportunity already offered by...
71% Of Ad-Block Users Would Consider Whitelisting Sites That Don’t Suck
AdExchanger | Just because people block ads doesn’t mean they hate advertising – it means they hate bad advertising. Slow-loading, third-party tracking, battery-draining, bandwidth-bleeding, pop-upping, visually...
The Power of Programmatic in Brand Building
In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of...
Mobile apps: Local supply, global demand
An unprecedented combination of factors has converged in recent years to drive the focus of mobile app developers away from an exclusive, naval-gazing focus on...
Amobee Launches Instagram Ads Solution
Amobee Among Facebook® Marketing Partners With Initial Access to Instagram Ads API SINGAPORE and FOSTER CITY, CA – Amobee, a leading global marketing technology company,...
Putting the Block on Ad Blocking
In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In...
Apple’s Mobile Ad Blocking Raises More Questions Than Answers
As if the next version of Apple’s iOS (iOS 9) isn’t enough to set tongues to wagging, maybe the loudest squawks are about a new...
Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open
By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods...
Ad Blocker With A Heart Of Gold? Developer Yanks Top-Ranked ‘Peace’ From App Store
AdExchanger | Citing a guilty conscience, the developer behind the ad blocking app that shot to the top of the iOS 9 charts has pulled...
Top iOS9 Ad Blocker Is Pulled From Apple App Store — by Its Regretful Creator
The battle between advertising and ad blocking has been oversimplified. It’s become a conflict over whether ads are good or not. And on Friday a...
