Brand safety & programmatic: It’s time to stop buying blind
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Tagged: ads
Disney launches real-time weather ads for Inside Out
For the first time in Singapore, Disney, in partnership with m/six and Clear Channel, have executed a campaign where OOH creatives change in real-time based...
Twitter Opens Mobile Ads to All Advertisers
Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of...
Infectious Media Becomes World’s First to Use Interest Based Audience Targeting Feature to ‘Stop the Skip’
Partnership with Vidiro will allow Infectious Media to use real-time data to hyper-target users watching YouTube videos London – Infectious Media, the international programmatic agency,...
Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an...
FaceBook Revenue Growth All Comes from Mobile Ads
Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to...
Instagram offers vertical and wide-screen images, and these brands were on it
Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that...
Video ads lead the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile...
Hulu to Open a Private Ad Exchange Powered by Facebook’s LiveRail
Advertising’s programmatic revolution will be televised — by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney...
In It Together: Publishers & Buyers
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than...
How Twitter more than doubled its advertising audience
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
Chinese discover OTV content outside of OTV platforms: OMD study
People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for...
Twitter launches new platform for advertisers
Following in the footsteps on Facebook, which recently expanded the its ad platform to include ads outside of Facebook, Twitter has now announced its Audience...
Twitter to Offer Promoted Tweets, Videos Beyond Twitter
Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a...
New digital ad formats have become ubiquitous: Study
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
Mobile leads to better campaign results: Study
Want to improve your campaign performance? Increase your mobile spend. Marketers can easily get better results for their campaign without going over the budget, just...
