Former Googler Penry Price Is LinkedIn’s New Ad Sales Chief
Penry Price — a former top sales executive at Google who left two years ago to helm the ad-targeting firm Media6Degrees (recently renamed Dstillery) —...
Tagged: ad
Just What Is Dmexco and Why Was the Entire Ad Business in Germany This Week?
If you’re wondering why so many people from the ad, marketing and tech worlds were in Cologne, Germany, this week, we’ve got your answer here....
Top 10 Must-See Ad Week Sessions for Monsters
Aw damn – even AdMonsters is embracing the listicle. But we’ve got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing...
An Agency And Ad Tech Lesson In Mutualism
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Best Route for Going Public? Privately, Say Ad Tech CEOs
Twitter’s announcement last week that it had confidentially filed to go public put a spotlight on a practice that has become the status quo, especially...
SpotXchange launches video ad platform
Regional – Digital video ad marketplace SpotXchange has launched a platform for publishers to connect with buyers on a central hub, touting it as the...
Adometry, Tapad Partner In New Cross-Device Attribution Offering
Attribution firm Adometry has combined its ad tagging infrastructure with Tapad’s cross-device ad targeting technology, the companies said today. Austin, TX-based Adometry aggregates and analyzes...
PubMatic to Hire 100 to Meet Demand For Private Ad Exchanges
PubMatic, an ad technology company which caters to publishers, is planning to hire an additional 100 people before the end of the year to meet...
Watch the Harsh Anti-iPhone Ad That Microsoft Pulled
On Friday, Microsoft posted a video on YouTube — apparently part of a series of pro-Windows Phone, anti-iPhone parodies — titled “A fly on the...
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Financial Times Summit: Why Marketers Need To Be ‘Intelligent Consumers’ of Data
Is big data “too big” a challenge for marketers? This was a question posed to panelists today at the Financial Times’ Future of Marketing Summit,...
FBX Gains Velocity. Next Up: Mobile Inventory?
In Facebook’s last earnings call, Sheryl Sandberg surprised some by saying the Facebook Exchange “is actually a very small part of our business.” That may be...
Acxiom Launches New Consumer Portal
AboutTheData.com aims to give consumers access, transparency and choice LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company announced the unveiling...
Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage
Tech news sites on Tuesday were awash with coverage of Apple’s latest iPhone announcement — and with ads from Apple rival Samsung. As Apple’s foremost...
Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says
More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by...
