Jeffries: Video Ad Network Model Has Early Advantages, Coming Challenges
Video is a big part of the programmatic ad discussion taking place at New York’s Advertising Week. A recent look at the landscape by Jeffries...
Tagged: ad
Mobile Ads And Location: Geofences Aren’t The Whole Answer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Invite Media 2.0 Goes Global; Amazon’s Big Ad Plays
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Invite Media 2.0 Goes Global In an update to its DoubleClick Advertiser blog, Google...
Facebook ads undervalued by last click
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
BXF 3.0 Commercial Traffic Initiative Reduces Discrepancies and Make Goods
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
New Stan Lee Superhero Comes to Fledgling ‘Angry Birds’ Video Network
Rovio will be selling video ads against the ToonsTV shows, which like “Angry Birds Toons” will be initially available within Rovio apps and on Samsung...
Razorfish Chairman Clark Kokich Makes the Move From Agency to Ad Tech
Razorfish chairman Clark Kokich is going from agency to ad tech, making the jump to Marchex as chief strategy officer. Continue reading at AdAge.com Via...
Brandscreen and Innity partner
Regional – Ad network Innity, Brandscreen and Japanese supply side platform YieldOne have partnered, in a move that sees further consolidation in the digital media...
Publisher Forum Europe: Staying Competitive with Innovation
Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here’s what he had to say on some...
Do We Still Need Third-Party Ad Servers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Millennial Measurement; New IAB Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to...
AOL Claims Real Ad Deals For Its ‘Programmatic’ Upfront
AOL is claiming that its “programmatic upfront” is more than just a party. Two brands and five agencies have committed to buy AOL’s ad placements...
Four Questions For Rocket Fuel Post-IPO
AdExchanger asked industry leader and Mediaocean CEO Bill Wise his “take” on today’s Initial Public Offering (IPO) for real-time ad platform and services company, Rocket...
Rocket Fuel IPO Soars on First Day of Trading
Ad tech companies have been met with a cold reception by Wall Street this year, but automated ad buying company Rocket Fuel was greeted warmly...
Twitter Exec To Brands: ‘Be Ready For Those Big Moments’
Twitter significantly boosted its advertising profile last week, acquiring mobile ad exchange MoPub and filing (confidentially) for an IPO. The San Francisco-based company is expected to bring...
Pinterest Will Test Promoted Pins — but Won’t Charge for Them (Yet)
Pinterest’s inevitable march toward an ad business now seems more imminent. The social-bookmarking company announced today in a blog post bylined by CEO Ben Silbermann...
