Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The...
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Purchase Data In The TV Buy Simulmedia has added consumer purchase data from Nielsen...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/10/2013
David Granger, Ad Age’s 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine — a time of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Talks Ads Microsoft delivered a Friday update on its latest advertising initiatives. The...
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?)...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/10/2013
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and “native” advertising online. The update...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/10/2013
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/10/2013
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and...
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/10/2013
Yahoo reported third-quarter profit that topped analysts’ estimates but revenue that was flat as turnaround efforts by CEO Marissa Mayer continued. Profit, excluding some items,...
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Vice Chair Susan...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/10/2013
Earlier this year, DirecTV took a step into the future of TV advertising. Rather than let marketers target only shows and geographic markets, it allowed...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/10/2013
WPP, the world’s largest ad company, bought Chinese digital-advertising agency IM2.0 as part of its expansion strategy in the world’s fastest-growing economies, according to a...
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