Nielsen Acquires Arbitron
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that it has successfully...
Tagged: ad
Ad Verifiers Aim ‘Surgical Strikes’ Against Bots
In the past week, Integral Ad Science and DoubleVerify – two companies whose aim is to ensure that brand advertisers get the kind of exposure...
OneSpot Turns Earned Media Into Targeted Ads
The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most...
Here’s What Happened in Mobile Marketing This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. IAB: Mobile Advertising...
Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch
Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London – UK digital advertising technology company, Crimtan (www.crimtan.com),...
Comic: Cross-Device Identification
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
KissMyAds Introduces Mobile Traffic Switch to Segment and Maximize Mobile Audience Monetization
· Traffic can be filtered by operator, device, country, operating system, payouts and 3G/WiFi · New technology drives conversion rates and revenues for publishers and...
IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013
Digital ad spending in the first half of 2013 grew 18 percent year over year, according to the 2013 Half Year IAB Internet Advertising Revenue...
Social TV Gets Real? Twitter Button Will Change the Channel for You
Comcast and Twitter are taking another step meant to help social buzz directly impact TV ratings. Starting in November, Comcast subscribers will be able to...
Magazines’ Ad-Page Decline Slowed In Third Quarter
Ad pages in monthly and weekly magazines declined 1.8% in the third quarter compared with the quarter a year earlier, the Publishers Information Bureau said...
Tablets are “Awareness Machines”New study shows tablets best for video ad recall
Video ads are proving to be an increasingly effective means of communicating with consumers. However, with consumers now able to view video on smartphones, tablets,...
‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN
Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the...
U.K. Mobile Ad Spend Climbs 127% Year-on-Year
U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom....
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
Twitter’s Overlooked Data Business Could Grow As Retailers Mine Chatter
When thinking about Twitter’s future, almost all the focus is on advertising. After all, 85% of its sales came from ads in the second quarter....
U.S. User Growth Slowing, Twitter Faces Tougher Slog In International Ad Markets
One thing we learned about Twitter this week: its user base is very international and growing more so by the day. That’s not an inherent...
