ValueClick Will Sell O&O Sites, Roll Out DSP
ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a...
Tagged: ad
MoPub CEO Jim Payne Talks Twitter, Mobile Trends With Charlie Rose
It’s been a big year for mobile ad exchange MoPub. The 3-year-old company opened new offices in London, Singapore and New York, reached a revenue...
PopSugar.com Pushes ShopStyle Platform In $25M, First-Ever Ad Campaign
Brian Sugar has ambitious plans for PopSugar.com, a celebrity news and pop culture media platform he founded with his wife, Lisa Sugar, some seven years...
Ubiquitous-in-Adland Michael Kassan Gets His Own Radio Show
If you’re in the ad business, there’s probably been a time when you’ve wondered if Michael Kassan has doppelgangers to help him be in several...
When They’re Available, Cookies Score More Cash
It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more...
Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments
Instagram’s first ad from Michael Kors has begun surfacing in users’ streams today, prompting thousands of likes and a couple hundred outraged comments. Published today...
AdParlor, Adknowledge’s Facebook Ad Tool, Makes Its Way To Twitter
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the...
Location Retargeting: The Right Places And The Right Times
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Buying A DMP
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Sociomantic Expands CRM Strategy; Twitter Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems...
Here’s How Native Ads Will Scale
Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale. But that may not...
Acxiom Announces $600 Million Refinancing
LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, announced a $600 million refinancing. “It’s a great time to be in...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Creates Web’s Largest Ultra-Premium Content-Style Ad Platform NEW YORK – Adiant, owner of the largest content-style ad platform on the web, announced Adiant’s July acquisition of...
Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue
Instagram’s cautious roll-out of its in-stream ads is now underway. U.S. users who open the app in the coming week will see an “educational ad”...
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies. BBC.com...
