AdExchanger | After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single stack. Second, get...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content...
User-friendly ad formats were preferred by two-thirds of U.S. consumers, which drove higher unaided brand recall for advertisers and improved brand favorability for both advertiser...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/12/2016
That voice-activated Alexa system isn’t just for asking trivia questions, finding nearby movie times or creating a shopping list. For marketers, now it’s for work,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode...
The Engagement Spectrum segments audiences based on video engagement and demographic distribution, becoming the first exchange allowing advertisers to buy against these parameters New York...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/12/2016
Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found. The trade organization surveyed consumers about “IoT” devices,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving...
London – TabMo, the programmatic mobile video advertising company, is the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR)....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/12/2016
Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers. This time Facebook said it will...
Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM – PubMatic, the automation solutions company for an open digital media...
AdExchanger | Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the...
New appointments support robust company growth LOS ANGELES & NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017 to reach $566...
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