Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking
AdExchanger | Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search of a home....
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Visual IQ Extends Retail Dominance with Addition of TechStyle
Leading Retailer Selects Advanced Marketing Attribution from Visual IQ to Measure and Optimize Marketing Performance NEEDHAM, Mass. – Visual IQ, the leading cross channel marketing attribution software...
Triton Digital Announces Partnership with Western Media Group to Boost Digital Audio Advertising in Canada
Partnership Enables the Programmatic Buying and Selling of Online and Mobile Audio Ads in Canada through Triton’s Programmatic Audio Advertising Exchange, a2x® VANCOUVER, British Columbia...
Finstar Announces Investment in Mobile Marketing Tech Company Rocket10
SAN FRANCISCO & MOSCOW – Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3...
Amazon’s Header Tag Goes Server-Side And Brings In Outside Demand
AdExchanger | Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup....
In Video, Publisher Guarantees Spur Private Deal Success
AdExchanger | While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption has been inconsistent...
Ad Quality Has Never Been More Important In The News Feed
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: Picky Eater
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Vistar Enhances Out-of-Home Targeting With Brands’ Own Data
Vistar Media is teaming up with Acxiom’s LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data...
Alt-Right-Delete: AppNexus CEO Brian O’Kelley Endorsed Breitbart Ban
AdExchanger | AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and...
Entrepreneur Partners Exclusively with Taboola to Grow Revenue and Exchange Audiences with Publisher Partners Like VOX and Others
Partnership Leverages Taboola’s Predictive Technology to Drive Engagement, Monetization, and Audience Development across Desktop and Mobile Generating 34 percent Uplift in RPM NEW YORK –...
Major Ad-Technology Company Bars Breitbart News for Hate Speech
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules....
PulsePoint Launches First Customized Programmatic Ad Platform for Healthcare
PulsePoint Launches the First Health Programmatic Advertising Platform Focused on Solving Problems for Healthcare Marketers Healthcare Veteran, Chris Neuner, Brought on to Lead PulsePoint Health...
Facebook Shutters Atlas Ad Server, Ending Its Assault On DoubleClick; Atlas To Live On As Measurement Pixel
AdExchanger | When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making...
NAB Announces Record-Breaking Attendance for 2016 NAB Show New York
NEW YORK – The National Association of Broadcasters (NAB) announced preliminary registered attendance of 15,404 for the 2016 NAB Show New York. The event was...
Trump Did Have A Paid Media Strategy, And It Focused On Facebook
AdExchanger | As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology....
