ComScore, Datalogix Strike Deal To Measure Digital-To-Offline Ad Effectiveness
Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with...
Tagged: ad
Fraud-day With RTB Asia: The China Perspective
This is the tenth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat...
Mondelēz Hopes To Enhance Video Expertise With Google Deal
CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered...
Audience Partners To Buy Bering Media And Go Beyond The Cookie
Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum....
From Blobs And Arrows To Reality – The Technology Disconnect
Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their...
Brands Voice Lingering Concerns About Programmatic
While some brands migrate ad spend to programmatic practices, others are stymied by a lack of understanding. For instance, some marketers continue to think that...
Connected TV Players Turn On The Programmatic Pipes
Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In...
Digital OOH Sellers Automate, But Resist RTB
Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising....
Down With Excel! The Globe and Mail Streamlines Yield Management
Canadian newspaper The Globe and Mail can forecast revenue and optimize yield across its direct-sold and programmatic inventory, using a partnership between yield management firm...
British Sky Media Brings Custom Audience-Like Targeting To TV
When will buying a linear TV ad be as simple as executing a Facebook ad buy? British Sky Media, the ad sales arm of one...
Fraud-day With Telemetry: “Automating Ad Fraud Detection Is Dangerous”
Ad-serving and verification company Telemetry isn’t in favor of automating the ad fraud detection process. The problem, said Geo Carncross, the company’s global VP of...
Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
Chasing Marketing Tech; Selling Weather
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly and at length about the marketing tech opportunity his company is chasing with the rat-a-tat...
See the Spot: Samsung Reminds Us They Built Bigger Phones First
Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On...
For Old-School Epsilon, Conversant Buy Will Bring Tech And New Channels
Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst...
Slate Adds Scale To Native With Polar
Last month, Slate served 100 million impressions of native ads in 30 days. For the coming fourth quarter, 15 native campaigns are in development. Some are...
