Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz
Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age...
Tagged: ad
Infectious Media Becomes World’s First to Use Interest Based Audience Targeting Feature to ‘Stop the Skip’
Partnership with Vidiro will allow Infectious Media to use real-time data to hyper-target users watching YouTube videos London – Infectious Media, the international programmatic agency,...
Are Mobile Ads More Click-Worthy Than Social Sharing Buttons? Looks Like It, Says Moovweb
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an...
FaceBook Revenue Growth All Comes from Mobile Ads
Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to...
Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior
Apsalar clients to unite customer signals from mobile apps and other digital channels into 360° consumer profiles for audience insights, segmentation and cross-device marketing SAN...
Location Accuracy: Ad Exchange Data Falls Short
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Video ads lead the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile...
Hulu to Open a Private Ad Exchange Powered by Facebook’s LiveRail
Advertising’s programmatic revolution will be televised — by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney...
Ad Stocks Recover Along With General Market After Monday Turf-Out
AdExchanger | The havoc wreaked on the advertising sector by Monday morning’s global stock slide, and the subsequent clawback, has tracked with the general market....
BlackArrow Acquisition A Bid To Cozy Up With Buyer Dollars
AdExchanger | BlackArrow, a 13-year-old provider of live and video-on-demand ad products to TV operators, was acquired Monday by Cross MediaWorks, the owner of a...
Swatch trademarks Steve Jobs’ iconic line ‘one more thing’
Swatch wants to tick off Apple. The Swiss watchmaker in Europe has acquired the trademark for “one more thing,” a phrase closely associated with the software...
Media Fragmentation Should Be On Every Marketer’s Mind
AdExchanger | The director of ad technology for Netflix, Tony Ralph, and director of marketing for Abe’s Market, Michelle Goldstein, will appear at AdExchanger’s Omni.Digital...
What’s Holding Back Programmatic In Latin America?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Struggle to Derive Value from the Data Deluge as Digital Ad Budgets Grow
Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data...
RevMob Appoints Marcelo Ferreira As Co-CEO of Mobile Ad Network
Former Founder and CEO of hellofood Brazil, Ferreira Brings Broad Executive Leadership Skills and Experience to Company SAN FRANCISCO – RevMob, a leading mobile ad...
Twitter to Offer Promoted Tweets, Videos Beyond Twitter
Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a...
