On NBCUniversal’s Content Investments; PayPal Buys Modest
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in...
Tagged: ad
Digital Element Launches New Reverse Geocoding Solution with Introduction of GeoMprint
Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers London, UK – In order to get the most out...
WTF is header bidding?
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
How YouTube Became Google’s Inroad To Big Brand Budgets
AdExchanger | “Premium video” is Google’s code for “brand budgets.” Its decision to remove YouTube inventory from the DoubleClick Ad Exchange (AdX) by the end...
Sizmek Partners with Screen6 to Enhance Global Multiscreen Campaigns with Cross-Device Attribution, Targeting and Buying
Sizmek, an open ad management company for multiscreen campaigns, today announced a partnership with technology company Screen6 to integrate its cross-device solution into the Sizmek...
Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
The Road To ATS London… Unleashing The Economic Power Of First Party Data
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
Perion’s Growmobile Previews Expanded Mobile Marketing Solution at Casual Connect San Francisco
TEL AVIV, Israel & SAN FRANCISCO, CA – Growmobile, Perion’s mobile marketing division, announced that it will be previewing its new mobile user engagement capabilities...
AdMonsters Meetup: Ad Week New York 2015
Location: New York Tuesday, September 29, 2015 Via Admonsters
The State Of Opt-Outs: Not Pretty For Privacy
AdExchanger | As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t...
Advertisers Need to Gear Up for Next-Gen Technology (And Its Data)
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Yieldbot Hires Joel Hall as VP, Product
Marin Software Product Veteran Joins Yieldbot to Advance Automation and Integration its Media Technology Platform NEW YORK— Yieldbot, the industry’s leading media technology for real-time...
Ad Tech Insiders Fear Google Tilts The Advantage Further In Its Favor
AdExchanger | When Google revealed plans Thursday to exile YouTube ad inventory from the DoubleClick Ad Exchange (AdX) by the year’s end, many in the...
Advertisers Ramping Up Use of TV Audience Data to Target Complementary Video Campaigns
– 91% increase in campaigns choosing to target with TV data – 11x increase in number of cross-screen campaigns since last year NEW YORK –...
What The Past Says About The Future Of Ad Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
NYT Grows Digital Revenue 14%, Subscriptions Surpass 1 Million
AdExchanger | The New York Times’ digital business grew both in subscriptions and ad revenue in Q2. Digital revenue grew 14% to $48.3 million because...
