Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World
Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a...
Tagged: ad
S4M Expands US Footprint; Appoints Frederic Joseph US CEO of S4M
Preparing for growth, company moves into larger offices at 36 Cooper Square NEW YORK – S4M (Success for Mobile), a fast-growing adtech company has appointed...
Lower Growth Outlook for Twitter? Ad Rev and User Numbers Trend Downward
Things are looking a bit bleaker than anticipated for Twitter. In fact, eMarketer recently decreased its estimates of the number of U.S. Twitter users ages...
76 percent of advertisers are focusing on UX to combat ad blockers
The post 76 percent of advertisers are focusing on UX to combat ad blockers appeared first on Digiday. Via DigiDay
VAST 4.0: Revenue, Transparency and UX For Publishers And Advertisers
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton,...
Square Merchants Can Now Buy Ads On Facebook – A Smart Move, But Challenges Remain
AdExchanger | Mom-and-pop shops can now buy and target their Facebook ads through Square as part of a deeper integration between the two partners. The...
Lotame Audience Optimizer Extends DMP Audiences Into Prospecting
AdExchanger | Lotame released a tool on Monday called Audience Optimizer, an add-on to its data management platform (DMP) that uses lookalike modeling to help...
Videology Announces Industry Education and Feedback Portal; Launches With Deep Dive on Ad Fraud
NEW YORK – Videology, a leading software provider for converged TV and video advertising, announced the launch of ‘Videology Labs,’ a two-pronged approach to industry...
Mobile Will Dominate New Advertising Dollars Through 2018
AdExchanger | Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast...
YuMe and Ipsos Launch Research Exploring Levels of Conviction Related to Purchase Intent, Engagement and Ad Performance
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
GfK MRI Partners with DMPs to Make Political Ad Targeting More Effective
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Instagram To Try An Algorithm Based Feed; VOD Ads Diminishing User Experience
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically...
Ooyala Video Index Shows Mobile Video Consumption Is Dominant In Asia-Pacific As Programmatic Trading Booms
New report highlights Asia-Pacific outpaces global tablet viewing; long-form viewing on connected TVs grow 72% annually LONDON, UK – Ooyala, a Telstra subsidiary and a...
Madhulika Sikka Leaves Mic After Brief Stint as Executive Editor
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Ace Is The Place To Localize
AdExchanger | Ace Hardware is pushing its famous jingle into its ad spots after years of keeping it low key. And it’s not happening on...
