With Print Dying, YP Canada Spent $35 Million On Mobile Programmatic Tech
AdExchanger | When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage...
Tagged: ad
Why the Wall Is Crumbling Between Sales, Marketing
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
How Academia Is Shaping Ad Tech And Platform Business Models
AdExchanger | Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the...
Syncing Radio And Out-of-Home: An Actual Thing You Can Do
AdExchanger | It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are...
Gameloft and mediasmart Partner to Make Gameloft Advertising Solutions’ Inventory Programmatically Available
London – Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile...
Mediaocean Names Veteran Industry Leader Ramsey McGrory as Chief Revenue Officer
McGrory Takes On New Role to Drive Customer Success New York, NY. – Mediaocean, the leading software provider for the advertising world, today announced Ramsey...
From Kellogg To ComScore: CPG Vet Calls For Unfettered Data Activation In The Ad Space
AdExchanger | Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers...
Augmented Reality And Virtual Reality’s Susceptibility To Ad Tech Problems
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Half of Managers in Marketing and Advertising Sector Said Their CEO Was Putting Them at Risk of a PR Crisis
A massive 50% of managers within the marketing and advertising sector said their CEO was putting their company at risk of a crisis, compared to...
Mobile Viewability Standards Are About To Get Real
AdExchanger | The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council...
Are Advertisers Getting Smart About Location Intelligence?
AdExchanger | There’s an opportunity around location that extends beyond targeting consumers with ads for mayonnaise or corn flakes when they’re walking down an aisle...
Infographic: 50 percent of publishers recruit editors to create native ads
The post Infographic: 50 percent of publishers recruit editors to create native ads appeared first on Digiday. Via DigiDay
Mindshare’s Perspective On Ad Tech
AdExchanger | Jonathan Hsia will discuss advertiser perceptions of ad tech on April 13 at PROGRAMMATIC.IO in San Francisco. While ad tech capabilities have matured, marketers still need...
Comedy Central Renews Four Snapchat Discover Series, Adds Nine More
Comedy Central said Wednesday it will be expanding its video programming lineup on Snapchat Discover. The network’s move comes as TV gears up for the...
Mindshare Named Agency Network of the Year
At Festival of Media Asia Pacific Awards 2016 ASIA PACIFIC — Mindshare, the global media agency network that is part of WPP, has been named...
IAB Distills Most Successful Tactics for Improving Ad Viewability in New Primer for Publishers
Details Methods Deployed by a Range of Digital Publishers NEW YORK – The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on...
