Partners with Forensiq© to stop internet marketing fraud on automated platforms RAANANA, ISRAEL – DMG DSNR Media Group (http://www.dsnrmg.com/), a leading digital advertising company, has...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/01/2017
As FiercePharma’s Beth Snyder Bulik describes, “The ad opens with the now-familiar woman in a dark blue dress who asks, ‘Guys, want to save 50%...
AdExchanger | Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017...
Fake news: hoaxes, propaganda, and misinformation deliberately published to mislead, rather than entertain audiences, has caused fear and confusion across the world, from news publishers...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Justin Eisenband,...
First impressions matter so much because they happen fast, and they stick. We make these judgments in a nanosecond (it takes only seven seconds to...
AdExchanger | Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/01/2017
Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. On...
Welcome to ICYMI: The best Digiday stories from the week just ending. This week — indeed this year — there is perhaps nothing quite so...
New report sheds light on the mindset, motivations and behaviors of today’s mobile gamers SAN FRANCISCO – Tapjoy, the leading mobile monetization and engagement platform,...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners...
‘The 50-Year Promise’ by Maxis 4G Films is a deeply moving short film about long-lost siblings who search for each other with the help of...
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of...
Cadreon, the programmatic and ad tech unit under IPG Mediabrands officially launched its platform Unity in China. Introducing Unity, Cadreon’s programmatic management platform for ad tech...
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free Greenwood Village, Colorado – zvelo, the...
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