In It Together: Publishers & Buyers
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than...
Tagged: ad network
Ad Stocks Recover Along With General Market After Monday Turf-Out
AdExchanger | The havoc wreaked on the advertising sector by Monday morning’s global stock slide, and the subsequent clawback, has tracked with the general market....
BlackArrow Acquisition A Bid To Cozy Up With Buyer Dollars
AdExchanger | BlackArrow, a 13-year-old provider of live and video-on-demand ad products to TV operators, was acquired Monday by Cross MediaWorks, the owner of a...
Swatch trademarks Steve Jobs’ iconic line ‘one more thing’
Swatch wants to tick off Apple. The Swiss watchmaker in Europe has acquired the trademark for “one more thing,” a phrase closely associated with the software...
Media Fragmentation Should Be On Every Marketer’s Mind
AdExchanger | The director of ad technology for Netflix, Tony Ralph, and director of marketing for Abe’s Market, Michelle Goldstein, will appear at AdExchanger’s Omni.Digital...
What’s Holding Back Programmatic In Latin America?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Struggle to Derive Value from the Data Deluge as Digital Ad Budgets Grow
Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data...
MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
The Road to ATS London: How to Build Your Own Programmatic BuzzFeed or Vice
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are...
How Twitter more than doubled its advertising audience
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
Chinese discover OTV content outside of OTV platforms: OMD study
People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for...
Twitter launches new platform for advertisers
Following in the footsteps on Facebook, which recently expanded the its ad platform to include ads outside of Facebook, Twitter has now announced its Audience...
RevMob Appoints Marcelo Ferreira As Co-CEO of Mobile Ad Network
Former Founder and CEO of hellofood Brazil, Ferreira Brings Broad Executive Leadership Skills and Experience to Company SAN FRANCISCO – RevMob, a leading mobile ad...
Twitter to Offer Promoted Tweets, Videos Beyond Twitter
Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a...
On NBCUniversal’s Content Investments; PayPal Buys Modest
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in...
Mobile video: APAC’s fastest-growing ad format
Smartphone usage in Asia Pacific continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and...
