ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers London, UK – In order to get the most out...
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the...
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB’s local chapter has called on ad tech vendors to reach...
Want to improve your campaign performance? Increase your mobile spend. Marketers can easily get better results for their campaign without going over the budget, just...
AdExchanger | “Premium video” is Google’s code for “brand budgets.” Its decision to remove YouTube inventory from the DoubleClick Ad Exchange (AdX) by the end...
Sizmek, an open ad management company for multiscreen campaigns, today announced a partnership with technology company Screen6 to integrate its cross-device solution into the Sizmek...
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin...
In this week’s ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook...
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Banner ads have been around since 1994, almost as long as the consumer internet. But let’s face it, we’ve been there and done that. So...
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
It’s mid-summer. Time for the Western world to chill out. Time for reflection. This meditation leads us to make a commitment en masse to change...
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