Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 05/11/2015
Facebook notched another quarter of revenue that beat estimates after stepping up its mobile-advertising efforts. The company running the world’s biggest social network reported third-quarter...
Updates Help Publishers Monetize Long-Form Video Content Through Improved Delivery & Measurement of Digital Video Advertising NEW YORK – The IAB Technology Laboratory announced the...
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid...
Digital presents an array of opportunities that marketers can use to reach and impact their core target audience. Different brands can categorise and approach their...
A not-so-new but formidable obstacle to the growth of the mobile advertising market is click fraud. Its emergence has cost marketers over USD 11 billion...
AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Tony Ralph, director of advertising...
AdExchanger | Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will...
New York – Tapad, the leader in cross-device marketing technology, announced the availability of VisualDNA’s psychographic audience-profile data within Tapad’s media platform. Starting today, clients...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/10/2015
Snapchat’s ad formats are growing ever closer to its traditional content. A year after debuting its first ad product, one that siloed brands within users’...
AdExchanger | Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video...
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data...
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light on the meaning of ‘transparency’...
In a push to reach out to more users in the developing markets, Facebook has launched a new ‘Slideshow’ ad feature which brings a video-like...
Once again it’s that time of the year when the usual suspects report their quarterly earnings and face the judgement of Wall Street on whether...
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