ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin...
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will...
AdExchanger | Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the...
Do you ever feel like you’re rolling dice with your ad tech? Every day, publishers are experimenting and gambling — each hoping to discover a...
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
With Flipboard having utilised its own graph for content curation and discovery, it is of little surprise that the data will now help to power...
Hold on to your seats. Digital advertising is going to change again, as another consequence of the consumer shift to mobile… I’ve just begun to...
Everywhere around the globe, across all markets and industries, data truly matters. In a recent global research study done by the The Winterberry Group and...
There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/10/2015
Twitter isn’t wasting any time making money from its newest feature, called Moments. The new product, which debuted two weeks ago as a way to...
New Role Builds On Laszlo’s Extensive Experience in Mobile and Digital Media & Marketing NEW YORK, NY – Today, the Interactive Advertising Bureau (IAB) announced...
AdExchanger | App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test...
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter —...
Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability, argues in favour of walled...
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