The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech...
Tagged: ad network
Facebook extends Audience Network to mobile web
In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move...
‘Why I Hate The Ad-Block Profiteers’: IAB’s Randy Rothenberg Details Ad-Blocking Counterstrike
AdExchanger | A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg...
Boost Mobile Is Giving Subscribers $5 A Month For Engaging With Ads
AdExchanger | Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd,...
Snapchat’s linked with the NFL to sell big-name brands for a Super Bowl Live Story
Snapchat is ready for its Super Bowl debut. After missing out on the big game last year, it sold out its Live Story with the...
AOL debuts an ‘All-in-One’ publisher platform
AOL has launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years,...
Sortable Ad Engine Launches, Uses Data and Machine Learning to Improve Publisher Monetization
Sortable’s Ad Engine – a platform that Ad Tech Daily has recently started testing – officially launched as of last week. In a nutshell, Sortable employs...
MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26...
Gap Taps Abercrombie Alum as New CMO
There’s a new top marketer falling into the Gap. Craig Brommers, a marketing veteran from Abercrombie & Fitch and Speedo, was appointed senior VP and...
MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration
Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System®...
Overcoming Technical Barriers to Creative Innovation in Programmatic Advertising
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction...
Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big...
Verizon – One to Watch for 2016
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for...
FTC Commissioner Julie Brill: Ad Industry Must Shape Up, Or Face The Wrath Of Ad Blockers
AdExchanger | Ad blocking might be marketers’ current headache, but FTC Commissioner Julie Brill believes it’s up to the advertising industry to alleviate that pain....
It’s A Seller’s Market
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO...
The Next 8 Years Of Ad-Tech Is About Direct To Advertiser Sales Technologies And Empowering Sales Teams With Better Software
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising...
