FTC Commissioner Julie Brill: Ad Industry Must Shape Up, Or Face The Wrath Of Ad Blockers

AdExchanger |

Ad blocking might be marketers’ current headache, but FTC Commissioner Julie Brill believes it’s up to the advertising industry to alleviate that pain. At AdExchanger’s Industry Preview event in New York on Thursday, she called on the audience of vendors, agencies and marketers to create “usable tools” so consumers can deal with their privacy concerns.Continue reading »

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Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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