Glipsa Acquires Mobils in Brazil; Ve Interactive Arrives in Colombia
This week in the Latin American Roundup: news about the acquisition of Brazilian-based mobile company Mobils by Glipsa, consolidating the company’s strategy in emerging markets;...
Tagged: ad network
Mobile Device IDs Will Lead in a Converged Media Landscape
The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the media landscape continues to converge....
Google extends Universal App Campaigns to iOS
At the annual Google I/O conference, the company launched a new unified app platform and extended its Universal App Campaigns feature to iOS as well....
In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend
— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity –...
Opera Anyone? Powerful Mobile Marketing Insight Presented in New Report
MMW was briefed this morning by the team at Opera Mediaworks on their latest report. The respected mobile advertising company has taken a new approach...
How Bukalapak engaged app users with programmatic in-app display
Indonesian online customer-to-customer (C2C) marketplace Bukalapak started a programmatic in-app display advertising campaigns with Sociamantic Labs in September 2015 to engage its app installers effectively. Background...
FUSION Names Conde Nast Veteran Jason Wagenheim Senior VP Brand Partnerships and Head of Revenue
Megan Gilbert Joins FUSION From Studio@Gawker as Director of Branded Content for Lightworks FUSION (@FUSION) announced two strategic appointments to bolster its revenue operations....
Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
Politely Interruptive Ad Formats: Time-Based Advertising Explained
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and...
Why use CRM data in programmatic media campaigns?
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
Hello brands, where’s my discount?
The news that you’re expecting a child is such an incredible high – but dampened by the subsequent low of the retail experience leading up...
Facebook adds branded video ads to its Audience Network
A week after launching its retargeted ads on Instagram, Facebook will now sell video ads on behalf of brands as well. The social network has...
Facebook Brings Branded Video Ads To Audience Network
AdExchanger | In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the...
76ers sell the first NBA ad on players’ jerseys to StubHub
StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of...
StrikeAd by Sizmek Releases Peer39 for Global Mobile Ad Buyers and Sellers
Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
AOL Back to Brazil For Video & Mobile; MediaMath Brazil’s New GM
This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting...
