Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
Tagged: ad network
Jim Beam set to launch first national TV ad
Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed...
A Mexican Wrestler Explains How “Native Ads” Work…
A Mexican Wrestler Explains How “Native Ads” Work lnkd.in/2Dg5vu
A Comprehensive Picture of Digital Video and TV Ad…
A Comprehensive Picture of Digital Video and TV Advertising lnkd.in/ec3Wkf
Healthy growth expected for global ad market
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
How Publishers Define Native
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. Via digiday,com
What Digital Ad Sellers Make
For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey. Via digiday,com
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Imagining a World Without Cookies
The use of third-party cookies is under threat. If restricted, the digital ad world wouldn’t collapse, but it would be very different. Via digiday,com
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
Millennial Media: Mobile Device Trends in Asia [Study]
In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Source: ClickZ Asia
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-17)
Facebook launches ‘Facebook Stories’ to highlight innovative uses of the social network http://t.co/YJHQwEqw # The Definitive Checklist for Effective Facebook Posts http://t.co/fEEtfZln # Google Drops...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-03)
Visual Content Drives Social Media Engagement http://t.co/6WXRv91p # Cumulative Media Drive Purchase Intent http://t.co/6Bn7gJiK # If Content Is King, Multiscreen Is The Queen, Says New...
