IDC: Social Networks Overtaking Mobile Ad Networks
On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display...
Tagged: ad network
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown their acquisition developments and what...
Datacratic CEO James Prudhomme & Co-founder & CTO Jeremy Barnes, Breakdown Their Open-Source Bidder, RTBkit
<a href="http://www.exchangewire.com/blog/2013/04/02/james-prudhomme-ceo-jeremy-barnes-founder-cto-datacratic-breakdown-their-open-source-software-RTBkit/datacratic-6/” rel=”attachment wp-att-25129″> It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the...
Does Sponsored Content Have a Labeling Problem?
In a still somewhat nascent field, there are few standard practices for how to tell readers something’s an ad that just acts like editorial content....
Start Me Up! A profile of C.A.S.T.
In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. What...
German Programmatic View: Turn’s Oliver Weiss Gives Some Insight On The Local Data-Driven Ad Market
The third Ad Trader Conference is now only weeks away. This year’s event in Berlin on April 18 will focus primarily on how the key...
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
‘Audience Extension Gives Top Publishers a Much-Needed Lifeline’, by Ian Monaghan, Head of Advertising Operations, TubeMogul
The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding the reach, exclusivity and cachet...
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange
Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues to add the functionality of...
What are the pros and cons of Enhanced Campaigns so far?
1. What are the main benefits that you’ve encountered in switching over to Enhanced Campaigns? Jasdeep Mondae, search manager at SMV Group The primary benefit...
‘Causation vs Correlation: the Online Conundrum’, by Darren Goldie, Managing Partner, Digital, Havas Media
It probably doesn’t need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for the UK...
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
