Will Google Use Glass to Gauge Consumer Reaction to Ads in the Wild?
Google raised ad industry eyebrows on Friday after reports that it had patented the ability to use its mobile computing device Google Glass to track...
Tagged: ad network
Viggle Audience Network Creates Opportunity for Advertisers to Reach Nearly 10 Million TV Fans
Network utilizes power of partners who sit at the intersection of TV and mobile to offer innovative mobile, video, and engagement advertising opportunities NEW YORK...
Boingo Launches Innovative App Download Product for Advertisers
Advertisers Enjoy Verifiable Downloads and Guaranteed Engagement in High Traffic Wi-Fi Hotspots LOS ANGELES – Boingo Wireless (NASDAQ: WIFI), the leading DAS and Wi-Fi provider that...
Citi Gets Serious Brand Mileage From Citi Bike
If you live in New York City, then you’ve probably already gotten used to seeing all of those blue Citi-branded bikes whizzing by, docked at one...
Why Millennial Media Bought Jumptap: The Mobile Ad Market Is Going Automated
Mobile advertising is hot. But mobile ad networks are struggling. There’s no clearer example of that than Millennial Media, which became the first publicly-traded mobile...
Viacom Reaches Settlement on SMS Spam Lawsuit
Viacom is bringing closure to an SMS-spam lawsuit that was filed last May. The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock...
‘Sambreel is Still Injecting Ads. Video Advertisers, Beware’, by Douglas de Jager, CEO spider.io
Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for illegitimately injecting ads into Facebook...
New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’
“The Jockey,” The New York Times’ new 10,000-word profile of horse racing legend Russell Baze, will draw comparisons to “Snow Fall” for its immersive web...
That Cookie-Killing Student? An Ad Agency Just Hired Her
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
Measures of digital marketing ROI are meaningless unless ads are viewable
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
Web Ads Gone Wild: Publishers Get Desperate
Call it the vicious cycle of online advertising. As the value of standardized Web-ad inventory falls, publishers are offsetting the declines by pasting as many...
Introducing the Annoying-Ads Revenue Model
If you’ve used a free online music service, you know this feeling well: the infuriating moment your Daft Punk playlist is interrupted by an ad...
Adtech-enfreude: RadiumOne CEO’s Arrest Brings Out the Haters
The news is shocking. RadiumOne CEO and founder Gurbaksh Chahal was arrested in San Francisco and charged with 47 counts of felony assault against his...
5 Lackluster Brand Instagram Posts
Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They...
Millennial Media Offers Insight for Retail Brands
Millennial Media’s newest report from the Mobile Intel Series focuses specifically on the retail industry. One of the most in-depth reports we’ve seen from the...
10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
