Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
Tagged: ad network
As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
How YuMe Feels About AOL Raining on Its IPO Day (Not Too Bad)
Today was supposed to belong to YuMe. The video advertising company made its Wall Street debut Wednesday morning, but a couple hours before its CEO...
5 Things VCs Don’t Get About Advertising
Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range...
Katharine Weymouth on the ‘Wrenching Decision’ to Sell the Washington Post
The surprise deal to sell The Washington Post to Amazon founder Jeff Bezos will end generations of ownership by the Graham family. Katharine Graham was...
In-app mobile ads are draining battery life!
More and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app....
New to Retargeting, Twitter Abstains From Ad Industry’s Privacy Program
Twitter last month introduced promoted tweets that can be targeted based on websites users have visited, but there was one notable omission: the little blue...
Foursquare Selling Its Location Data Through Ad Targeting Firm Turn
As part of its efforts to generate new sources of revenue, Foursquare is working with ad-tech company Turn to allow advertisers to use its treasure-trove...
How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise
When Publicis Groupe and Omnicom Group announced their $35 billion megamerger Sunday, the first slide in the part of the investor presentation explaining the strategic...
Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
The Winners and Losers of Publicis Omnicom
Who’s up and who’s down in the aftermath of the monster ad deal. Via digiday.com
In Tracking Users, Pinterest Lays Groundwork for Ad Business
Pinterest is continuing the lay the groundwork for its ad business. The company announced that it will start recommending pins and boards to users based...
