In Fantasy Football, Men Go Long for Mobile
The NFL season kicks off today, and fantasy football is all the rage. A Google News search on the topic currently yields about 46.2 million...
Tagged: ad network
‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says
More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by...
Hilarious New Moto X TV Ads Attempt to Steal Apple’s Thunder
Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday...
OBJE Targets Potential Advertising Partners
SARASOTA, Fla. – As OBJ Enterprises (OTCBB: OBJE) begins to earn revenues from its newly released mobile gaming applications, the company is now seeking out advertising...
Big Ad Spenders Hang Hopes on Wearable Tech as Smartphone Sales Soften
Samsung shut down a portion of New York’s Times Square last Wednesday for its latest product launch. But unlike its other high-profile unveilings, the attention...
OpenX Expands to Germany
Digital Media Industry Executive Dimo Velev Appointed Regional Director DACH, OpenX GmbH, to Extend Reach of OpenX’s Digital Monetization Platform in Europe From New Munich...
DynAdmic is Helping Advertising Agencies Worldwide Face Their Fear of the Dark Ad Exchanges Market
The first and only player betting on audio technology to enlighten advertisers path to effective online video advertising September 02, 2013 11:31 AM Eastern Daylight...
Politico Publisher Buys Capital New York With Plans to Hire Dozens
The high-velocity ethos of Politico is coming to the New York media scene. Robert Allbritton, Politico’s publisher, said today that he has bought Capital New...
‘Programmatic Trading & Data Transparency: Lessons & Parallels from the Airline Industry’, by Eswar Sivaraman, Data Science Group Director, PulsePoint
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading...
The Weekly Digital Marketing Update @ Copenhagen INK (09-09-2013)
Asia Digital Marketing News comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter Eddy Cue to Replace Tim Cook if 2014 Doesn’t Go Well...
Can Conferences Save The Media Industry?
It’s hard out there for traditional media. Take, for example, Lucky magazine. In late 2010, its longtime editor was recently replaced, and, like the rest...
Yahoo Follows AOL and Pitches Agencies On ‘Programmatic’ Upfront Deals
AOL isn’t the only big portal throwing a so-called “programmatic” upfront. Yahoo has been quietly pitching agencies in recent weeks on a way to buy...
AcuityAds Inc. Set to Reach 33% Share of Canadian RTB Market in 2013
TORONTO – Industry research and the company’s financial data reveal that AcuityAds Inc. will account for one third of all Canadian Real Time Bidding (RTB) online...
Ad Age’s Jack Neff to Headline Panel of Advertising’s Heavy Hitters at D2 Cincinnati
Limited Number of Tickets Remain Available for the September 11-12 Event CINCINNATI – D2 Cincinnati (Digital Dialogue), the first digital marketing conference focusing on customer centricity, announces Jack...
Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns
Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t...
Videology Q2 Infographic – European Video Market At-A-Glance
We do like a good infograph with tasty data points on them. The Videology “European-Market-At-A-Glance” infograph has some interesting data for video trends across the...
