Confessions of a magazine editor: ‘An impossible job’
Being a magazine editor isn’t the glamorous gig it once was. Long martini lunches with fellow wags and expensive photo shoots have given way to frantic...
Tagged: ad network
RTL Buys 65% of SpotXchange For $144 Million, As Big Media Players Look To Shore Up Programmatic Video Tech
There is a feeding frenzy going on in the online video tech space at the moment – with big media business looking to shore up...
Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby
Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It’s probably safe to go make popcorn, as this could take...
ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition...
Why Aren’t More Brands Taking Design In-House Along With Programmatic?
Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative? For many major brands,...
Facebook, GroupM sign major ad deal in India
Facebook has signed its first agency deal in India with GroupM. The agreement marks a significant development for social media marketing in the country. Even...
Police Crackdown On Piracy Continues With Ad Replacement
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners...
How JCPenney changed its view of Facebook
Like most retailers, JCPenney spent years building up Facebook likes by the hundreds of thousands, imploring customers to “like our page” and paying Facebook for...
ChoiceStream Raises $7.5 Million To Support Sales And Ad Tech Build-Out
ChoiceStream, which began as a product recommendation engine before three years ago shifting to programmatic ad tech, has raised $7.5 billion in Series B financing...
Horizon Media, Largest US Indie Agency, Hits Reset Button On Programmatic
Horizon Media, the largest standalone media agency in the US with some $4.5 billion in ad spend across 100 clients, has not been a major...
Automotive’s evolution into a media channel & life app
We have noticed a key theme emerging for 2014. How does this apply to automotive? Automotive is being modified by the behaviour of mobile audiences...
Instagram In-App Pop-Ups Ask How You Feel About Its Advertisers
“Did you see a post for Showtime’s Masters of Sex?” Instagram recently asked people who use the photo-sharing service. Others have been quizzed about ads...
Evolve Media’s Evolution Into Video
Lifestyle content and blog network Evolve Media is evolving its ad formats along with its publishing assets. Evolve historically competed with such vertical media and...
Are You Being Followed? Yes, Soon — By Facebook
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising. It’s seen...
Confirmed: Switch Buys Unanimis
ExchangeWire can confirm that UK-based ad trading platform Switch has bought ad sales house Unanimis for a publicly undisclosed fee in a deal that was...
Amazon Offers Self-Serve; AudienceScience Releases Supply-Side API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the...
