Eugene Cheong leads Socialathon Awards 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Tagged: ad network
Twitter Changes Pricing Model For Advertisers
Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new...
AOL Is Reaping The Rewards Of Programmatic
“Programmatic ads grew at over 100% year-over-year, and we’re growing faster than the programmatic field overall,” AOL CEO Tim Armstrong told investors looking over the...
Millennial: Mobile Advertising in Travel Sector Increases 400%
The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain...
Top 5 Programmatic Trends
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as...
Buying ads made easy
Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time. The self-serve tool is for ads...
The ‘rich’ evolution of mobile advertising
When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as...
Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the...
P&G will merge or divest more than half of its brands
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its top...
Smaato Raises USD 25 Million for Global Mobile RTB ad-exchange and SSP Platform
Smaato has raised USD 25 million in Series E funding to fuel growth, operations and development of its next-generation platform focused on self-serve automation. Singapore...
Pandora Weighs Talk Radio as It Targets More Listeners in Cars
Pandora Media, the biggest internet radio company, is considering expanding its programming beyond music to formats such as sports, news and talk as the service...
What If Advertisers Asked For An Alternative To The Agency Commission Model?
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the entry of enterprise players such...
Fraud-day With Videology: “In Video, Clicks Are An Indicator Of Fraud”
This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
LinkedIn’s Powered-Up Media Platform Spells End To Bizo’s Standalone Data Business
LinkedIn CEO Jeff Weiner confirmed the social network wants to enable customers to prospect and nurture leads well beyond its own walled garden during the...
YouTube Effort Boosts Awareness, But What About Ad Sales?
Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown talent. So how has the campaign worked...
Why Facebook’s “Buy Now” Button is Destined to Fail
Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad. It’s no...
