The Telegraph’s Guarantee; Facebook Bumps Up Ad Frequency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher’s Promise The Telegraph released a letter to its advertisers in an effort to...
Tagged: ad network
RunKeeper Teams Up With Kiip To Launch Ads (Minus the Ads)
Fitness app RunKeeper is trying to monetize for the first time via a partnership with mobile rewards ad network Kiip to embark on a subtle...
Why businesses should develop mobile first strategy
In today’s multiscreen world, mobile has become the most important medium for consumers and businesses. And this is true as well among South East Asian...
Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation
Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its...
The Weekly Digital Marketing Update @ Copenhagen INK (18-08-2014)
Asia Digital Marketing News Week in Review: Of dotcom business models ‘Brands aren’t people. And if they were, they’d hate ads too.’ WPP names Randy...
IDG Invests In Premium Video, Programmatic Tech
IDG, the parent company of global business media properties ranging from PCWorld to CIO, is ramping up on talent and technology for its IDG.tv and...
Fraud-day With Forensiq: Detection Requires A ‘Holistic’ Approach
This is the third in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
‘Brands aren’t people. And if they were, they’d hate ads too.’
Aaron Dodez is vp, associate director, digital marketing at independent ad agency, RPA. There is no shortage of false prophets in marketing, each touting the “newest” tactic...
ATS London: Brand Advertisers Go For Free
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of...
Move Over, Cookie. Here Comes The Ad ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Nasmedia and Lotame announce strategic partnership
Lotame has announced a strategic partnership with Nasmedia. Through this exclusive partnership, Lotame’s data management platform (DMP) will be integrated within Nasmedia’s tech stack, and...
Twitter Beta Tests Promoted Video Ad Format To Attract Brand Dollars
Twitter has made good on its promise to roll out a tool designed to share, upload and measure video effectiveness. The company on Tuesday revealed in a blog post...
ATS London Panel Preview: Click Fraud Detection And Prevention
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view...
Shazam gears up to monetize mobile “second screen” viewing
Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV...
Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing
Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will...
Eugene Cheong leads Socialathon 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
