Connected TV Players Turn On The Programmatic Pipes
Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In...
Tagged: ad network
‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed...
Digital OOH Sellers Automate, But Resist RTB
Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising....
From the comments: Who is really to blame for agency unhappiness?
On Friday, Digiday published a piece about why agency employees seemed to be getting unhappier by the minute. Reasons varied: from fundamental changes in the way...
Down With Excel! The Globe and Mail Streamlines Yield Management
Canadian newspaper The Globe and Mail can forecast revenue and optimize yield across its direct-sold and programmatic inventory, using a partnership between yield management firm...
British Sky Media Brings Custom Audience-Like Targeting To TV
When will buying a linear TV ad be as simple as executing a Facebook ad buy? British Sky Media, the ad sales arm of one...
AppNexus, WPP Ink Landmark Deal
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee,...
Fraud-day With Telemetry: “Automating Ad Fraud Detection Is Dangerous”
Ad-serving and verification company Telemetry isn’t in favor of automating the ad fraud detection process. The problem, said Geo Carncross, the company’s global VP of...
Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to...
In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots
The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation,...
Why agency people are so unhappy
“It’d be a great business if there weren’t any clients.” “I can’t think of a single person who loves their job.” “Everyone in this industry...
Mobile travel bookings on the rise; APAC leads the way: Criteo
It is not uncommon for business leaders to say that mobile is an extension of the individual. One of the reasons for this is because...
Mobile Apps Yield Twice the CTR Of Mobile Web
Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on...
Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about...
Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’
Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation,...
