5 reasons why publishers should embrace programmatic for online video
The explosion of digital video consumption is proof that consumers are now shifting from their traditional habits when it comes to viewing video content. People...
Tagged: ad network
Adconion Direct & Kontera unified under Amobee brand post acquisition
Amobee has completed acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera), and the integration of all three companies under the Amobee brand. Amobee now...
Native ads are getting a direct-response makeover
Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner...
Chasing Marketing Tech; Selling Weather
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly and at length about the marketing tech opportunity his company is chasing with the rat-a-tat...
The Rise Of The Mega Stacks
Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of...
Twitter Trials “Buy Button” in Tweets
For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty,...
See the Spot: Samsung Reminds Us They Built Bigger Phones First
Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On...
For Old-School Epsilon, Conversant Buy Will Bring Tech And New Channels
Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst...
Room for Improvement: New Study Confirms Lack of Mobile Data
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash...
Dentsu Aegis Network & Toyota ride the next wave of Wakudoki
Riding on the buzz created with Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota’s Wakudoki campaign. Running across eight...
Slate Adds Scale To Native With Polar
Last month, Slate served 100 million impressions of native ads in 30 days. For the coming fourth quarter, 15 native campaigns are in development. Some are...
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May...
Data, creativity, utility & social good will dictate next gen mktg: Michael Roth
Every once in a while industry stakeholders like to question the very survival of the advertising business. Headlines such as ‘Advertising agencies are dying’ were...
APAC ad spend to outperform global: Dentsu Aegis Network
Dentsu Aegis Network has updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts. Based...
MMA crafts mobile in-app ad measurement guidance for China
MMA China has set up MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market. With support and guidance of the...
Kim Kelleher Named Publisher of Conde Nast’s Wired
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks...
