Microsoft Underlines its ‘Cross Screen’ Credentials & ‘Unique’ Pitch
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far...
Tagged: ad network
Mondelēz Hopes To Enhance Video Expertise With Google Deal
CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered...
Samsung retains Publicis Groupe agencies for global ad biz
Culminating its global review for advertising partners, Samsung Electronics has retained its roster agencies Starcom Worldwide and Leo Burnett for the share of the pie...
Audience Partners To Buy Bering Media And Go Beyond The Cookie
Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum....
Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?
On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the...
From Blobs And Arrows To Reality – The Technology Disconnect
Matt Adams. iProspect, chief media officer, offers his opinion on the many advertising pitches he has seen from ad tech firms, and how many of their...
Is It Time To Kill The Banner Ad?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google To Roll Out New Mobile Ad Formats And Conversation Tools
Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop...
AOL, Publicis expand ad alliance for programmatic video, Linear TV
Publicis Groupe’s VivaKi to sync with AOL Platforms as a preferred partner for programmatic video, including private video marketplaces AOL and Publicis Groupe are expanding...
Web 1.0 dinosaur Metafilter modernizes, slowly
MetaFilter calls to mind a bygone Internet age. Launched in 1999, the quaintly self-styled “community weblog” is a general-interest forum where its fiercely loyal users...
MAGNA Adopts Undertone’s ‘Virtuoso,’ A Programmatic Platform With Creative Chops
Following ad network Undertone’s summer snap-up of programmatic exchange Upfront Digital Media, the company rolled out on Friday a programmatic platform called Virtuoso. The platform is part...
Brands Voice Lingering Concerns About Programmatic
While some brands migrate ad spend to programmatic practices, others are stymied by a lack of understanding. For instance, some marketers continue to think that...
Marketing lessons from Danone’s Michael Aidan & Unilever’s Ira Noviarti
Brand marketers face all kinds of challenges – at times it is as common as the launch of a global brand in a local market...
ESPN’s Bill Simmons suspension backfires online
ESPN’s suspension of Bill Simmons, its most popular writer, has proven problematic for the media company’s own brand. Not only have users rallied to support...
Is Mobile Re-engagement In Easy Reach For Advertisers?
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the...
Smartphones first: 69% Aussies check their smartphone upon waking up
Aiming to discover which devices are used to access the web, and the differences in how they are used, digital market research and technology company,...
