Mobile Versus TV; Optimistic Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered...
Tagged: ad media
With Brazil Out, Marketers Shift Message to Praise Host
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat...
Yahoo Gets Video Distribution With Rayv; Is A Video Ad Platform Next?
Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company...
BrightRoll CEO: Why The Buy And Sell Side Must Unite
Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack...
Vevo’s ‘Post-Roll’ Mobile Strategy
Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound...
Is SundaySky The Criteo Of Video?
The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content....
Measuring Mobile’s Ability to Make Money
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
Comic: Demand-Side Lineup
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
Video Viewability: The Standard That Isn’t A Standard
On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines...
Another Firm Exits Free Ad Serving
Free ad-serving might be bad business for all but the biggest players in ad tech. AdZerk, an ad selling platform for publishers, sent a notice...
Digital Advertising Alliance Adds Mobile Privacy Controls
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power...
IgnitionOne Raises $20M To Shop For Mobile DSPs And Social Ad Startups
There are dozens of digital ad startups ready to sell in the mobile and social categories, and IgnitionOne aims to grab a couple. The company, which bought...
Will Click-Fueled Content Marketing Crash?
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as...
Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’
Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and AOL Platforms are together developing...
