Ad Fraud Scheme Weeds Out Bots in Search of Real Users: Report
In an ironic twist, a leading software provider released a report showing how criminals are weeding out bots so only real users see their ads....
Tagged: ad media
AdsWizz CEO On Powering The Programmatic Audio Ecosystem
AdExchanger | AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams...
Ad Targeting Is Failing Users
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy
AdExchanger | Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity...
Ad Age Ahead Video: Why Data Is the New Natural Resource
Marketers today aren’t just brand stewards, they are responsible for bringing in new revenue, and one of their key tools — or as Joanna Pea-Bickley...
M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)
AdExchanger | Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively...
Medium Moves Away From Ad-Supporting Publishing; Pandora Launches New Ad Formats
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing model announced last...
M&A 2016: The Year Ad Tech Cautiously Rose Again
AdExchanger | Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public...
Comic: Year of the Marketer
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Elf On The Shelf: 2016 Ad Tech Edition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Year Header Bidding Went Mainstream
AdExchanger | 2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave of publisher...
A look back at 2016’s top 15 acquisitions
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
Exchanges Downplay Methbot’s Impact, But The Fallout Will Extend Into 2017
AdExchanger | On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and $5 million of...
Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016
As video marketing continues its march on social media, it’s no suprise that four of the five most engaging posts on Twitter this year are...
Comic: "We’re investing in A.I."
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Conversant Finally Converges? Epsilon-Owned Ad Tech Company Unveils Integrated Stack
AdExchanger | After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single stack. Second, get...
