Exchanges Downplay Methbot’s Impact, But The Fallout Will Extend Into 2017

AdExchanger |

On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and $5 million of US-based video ad spend a day. The story developed quickly after that. Some large, well-known exchanges have come out to say they’ve had little or no exposure to Methbot. And a fewContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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