The Year Header Bidding Went Mainstream
AdExchanger |
2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave of publisher adoption spurred tech companies to create header bidding solutions. Vendors that were slow to adopt, like Rubicon Project, saw their stock crash as their rivals scooped up market share in a world… Continue reading »
The post The Year Header Bidding Went Mainstream appeared first on AdExchanger.
