Teads Announces Record Revenue for 2015
Company’s Rapid Growth Driven by Expansion in the U.S. Market and an Increase in Mobile Video Inventory Revenue of $144 Million 50 percent Organic Year-Over-Year...
Tagged: ad media
The FT’s head of video goes long and short: ‘either is where we’ll win’
The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50 second...
Fluent Partners with LiveRamp to Enable Real-Time Audience Creation and Targeting Across All Channels and Devices
Debuts Groundbreaking AudienceNow™ for LiveRamp Offering at RampUp 2016 Conference SAN FRANCISCO – Fluent, LLC, an IDI company (NYSE: IDI) and industry leader in people-based...
IBM’s Oscar Ads Star Ridley Scott, Carrie Fisher and Watson
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Academy Awards broadcast Sunday night....
Facebook’s Atlas Struggles To Serve Its Market
AdExchanger | Facebook’s Atlas ad server promises to deliver marketers a superior way to measure campaigns compared to DoubleClick, which commands the lion’s share of...
Mark Connon Named Global Chief Mobile Officer, AOL Platforms & Advertising
On Day One of Mobile World Congress, New Leadership Announced to Drive Global Mobile Strategy, Growth, and Innovation NEW YORK – AOL announced that Mark...
Q4 Video Ad Industry Report: With Rise in Video Convergence, Marketers Leveraging TV Schedules to Plan Complementing Digital Buys
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers are leveraging their TV advertising...
Forget TV: Snapchat And BuzzFeed Should Be Key Partners In Every Political Campaign
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Zohar Dayan, co-founder and...
Righthand Search Ads Are No More On Google; The Murky Future Of Publicis
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
Fyber Launches Open Mediation Program
Delivers Maximum Publisher Value Through One Platform with Open Access; Integrates Tapjoy as First Partner BERLIN – Fyber, a leading mobile advertising technology platform, today...
RTB House Launches LATAM Operations; WPP Acquires Another Brazilian Ad Agency
In this week’s LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo, Brazil; another acquisition for WPP...
Survey: Last chance to tell us which ad formats check all the boxes
Comparing ad formats can feel a lot like comparing apples to oranges. We’ve narrowed down the factors that matter to four attributes, and now it’s...
The Internet Of Things Could Be A Back Door For Ad Fraud
AdExchanger | In the security community, engineers have their own name for the Internet of Things (IoT). They call it the “Internet of Insecure Things.”...
Euro Carrier Three Is Latest To Embrace Network-Level Ad Blocking, Signs With Shine
AdExchanger | British carrier Three Group became the second wireless service provider to integrate network-level ad blocking courtesy of Israel-based Shine. Following a recent trial...
Engagement is a better route to campaign accuracy than big data alone
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...
