Fraud Vendors Share Impressions On The White Ops/ANA Bot Study
2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of...
Tagged: ad combination
Index Quarterly Report Shows Major Surge in Spending from Finance Brands
Finance Posts Largest Quarter-Over-Quarter Growth on Record, Up 11 Points Private Exchanges Continue to Show Robust Growth, Posting Continued Increases in Average Clear Prices Quarter...
Comic: Through the Data Woods
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Diversity is the Only Consistency for Brands Killing it on Social, According to the evalue™ Retail Index
Champs Sports and GameStop at the Top of Their “Game” on Social; Tiffany & Co. is Crushing Other Retailers with its Engaging and Impactful Social...
John Lambertus Joins Vdopia as Vice President Revenue Operations & Client Services
Agency Trading Desk and Programmatic Platform Veteran Will Focus On ‘Chocolate’ Vdopia’s Newly-Launched Global Mobile Video Advertising Programmatic Buying and Selling Platform Fremont, CA –...
Exit 2014: IPOs Sagged, But Mergers Surged For Video And Data Tech
The ad tech industry isn’t going anywhere, but 2014 exhibited some of the financial shakiness that dogged public ad tech stocks through much of 2013,...
Forrester: Mobile Vendors Have An ‘Identity Crisis’ – And It’s Leaving Advertisers A Bit Confused
In today’s mobile ad tech landscape, the blind lead the blind. That’s according to Forrester in a report released Monday that aims to help advertisers...
The Year YouTube Courted Brands
Google spent the year branding YouTube as the de facto video partner for brand advertisers. 2014 was certainly active for Google’s video properties. Its ads...
Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside...
StickyADS.tv and Videology Team Up to Drive Uptake of Programmatic Premium Video
Two of the industry’s most prominent ad tech companies join forces to connect premium video demand with premium video supply in Europe London, UK –...
Hewlett Programmatic; WPP Gets A New Chairman
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP’s Behind The Wheel HP is on a quest to take control of its...
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it...
CEO Shuffle Follows Epsilon’s Acquisition Of Conversant
One week after completing its $2.3 billion acquisition of ad tech company Conversant on behalf of its Epsilon subsidiary, Alliance Data Systems has made some C-level org...
Headway Digital Receives Platinum Certification in MediaMath’s OPEN Buyer Certification Program
Recognition highlights Headway Digital’s leading role and thought leadership in the global programmatic media-buying space Miami, FL – Headway Digital, (www.headwaydigital.com), the online ad industry’s...
Programmatic Provider, ChoiceStream, Announces Monthly Changes in Consumer Segment Costs, As Tracked By Machine-Learning System
Offer Seekers Rise in Cost While Groceries and Travel Drop Boston, MA – ChoiceStream, a leader in programmatic advertising, today released its monthly Audience Cost...
YouAppi Launches OneRun™ Mobile Customer Acquisition Solution
Through its proprietary predictive algorithms, which analyze the usage and spending habits of 200+ million mobile customers engaging with 1100 apps and mobile sites, YouAppi...
