Yieldmo: ‘We’re A Content Ad Company. It’s A New Animal’
It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s...
Tagged: ad combination
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers....
Sizmek Creates CRO Position To Snap Revenues And Messaging Into Form
Ad tech company Sizmek has appointed Liz Ritzcovan to whip the company’s disappointing revenues back into shape. Ritzcovan, who most recently served as Parade Magazine’s...
Reduce Data Announces the Release of Cross Device Audience Suite
Reduce Data (https://www.reducedata.com/) announces the launch of Cross Device Audience Suite, a solution that enables advertisers to define first custom party audience segments across campaigns,...
23% Of Video Impressions Are Fraudulent – And Other ‘Fun’ Facts From The White Ops/ANA Bot Study
The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the...
Reduce Data Announces Launch of Dynamic Cross Platform Ads
Mountain View, CA – Reduce Data (https://www.reducedata.com/) announces the launch of dynamic cross platform ads enabling advertisers to deliver personalized ads seamlessly across multiple platforms...
Spotify Queues Up Local Targeting, Courtesy Of Triton Digital
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service...
AOL’s Bob Lord: Brands’ In-House Programmatic Teams Driving Growth
AOL should know a thing or two about the forces driving automated ad buying’s wild growth. Over the past year, the company’s programmatic advertising revenue...
XM Asia sets up digital production hub in Vietnam
XM Asia Pacific has opened a digital production hub in Vietnam that will offer turnkey production services to support existing XM clients, and both new...
Apple Taps Rubicon Project to Help Power iAd’s Adoption of Automated Advertising
Leverages Industry-Leading Direct Order Platform to Bring Premium Buyers to 250,000+ Apple iOS Developers Worldwide LOS ANGELES – Rubicon Project (NYSE: RUBI), a leader in...
Accenture to Acquire Reactive, Heating Up Consultant Battle For Marketer Dollars
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign...
eXelate to Accelerate Marketing With New CMO
Leader in Data-Driven Marketing Solutions Taps Julie Ginches, SaaS Marketing Maverick and Advertising & Technology Pioneer NEW YORK, NY – eXelate, the leading independent data...
Comic: Elf-Serve
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
BPA Worldwide Certifies eXelate’s B2BX Online Audience Data for Accuracy and Reliability
Largest Independent Data Source Helps Marketers Reach Qualified B2B and Affluent Decision Makers With Precision and Scale NEW YORK, NY – eXelate, the leading independent...
Industry Execs On Ad Servers And The Value Of Proprietary Tech
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things...
Google Shopping Ads Explode, Igniting Interest From Retailers (Including Amazon)
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in...
