Digital Ad Attribution: Treat It Like A Billboard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: ad combination
InMobi and Starcom MediaVest Group Announce European Partnership
Industry-leading strategic partnership to drive mobile advertising across Europe London, United Kingdom – InMobi, the world’s most powerful mobile advertising platform and Starcom MediaVest Group...
The Echo Chamber: The New Agency Programmatic Strategy Revealed… in Two Handy Visuals
As reported by ExchangeWire this week, Publicis is re-organising some of its programmatic trading functions within the group with internal agencies now spearheading programmatic buying....
Indonesia posts 607% increase in video ads: TubeMogul
Indonesia posted the fastest growth in video ads available for real-time buying in South-East Asia, notching up a 607% increase in 2014. Via DNA
Location-Based Advertising: What Role Can Publishers Play?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of...
Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors
Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company LOS ANGELES — Nativo, the...
Vivaki Overhauls Its Trading Desk
Publicis’ programmatic arm Vivaki no longer wants to buy ads. The organization has completed a major reassignment of its ad traders, sending 120 employees out...
This Valentine’s Day, Give The Advertiser You Love A Private Marketplace
Jewelry and flower brands who briefly ramp up ad spend for Valentine’s Day love their private marketplaces. In early February, they set up private marketplaces...
SpotXchange and RTL Nederland Announce Joint Venture for the Benelux Region
SpotXchange expands footprint in Europe DENVER – The two RTL Group companies SpotXchange and RTL Nederland (RTL) join forces. Today the leading video inventory management...
adMarketplace Partners with AutoWeb to Drive Performance for Automotive Advertisers
adMarketplace’s Custom Search Monetization Solution Delivers High Yield and Insights to Fast-Growing Auto Shopping Search Engine NEW YORK, NY – AutoWeb, the fastest-growing automotive search engine,...
Time Inc. Automates Print Ad Sales; Dynamic Ads On-Demand
wHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach,...
OpenX Announces 2014 Milestones
Across the Board Strength in Net Revenue, Growth Rate, Inventory Quality, Mobile Growth and New Clients Net Revenue exceeded $100 million in 2014 U.S. Monetization...
More Agencies For Atlas: Facebook Signs Merkle, Plugs Into Mediaocean
Five months after taking the wraps off its revamped ad management product, Facebook is slowly but steadily chalking up new Atlas customers. In the wake...
sovrn Engages Forensiq for Additional Quality Control
Partnership with Forensiq highlights sovrn’s mission to aggressively stamp out fraud from its network of independent, professional publisher sites BOULDER, Colo. & NEW YORK –...
Native Programmatic Growth Challenged By Tech And Standardization Limitations
The phrase “native programmatic” gets thrown around a lot, but for most advertisers and publishers, it’s still not a reality. Native, by definition, defies standards,...
Fill Out the European Programmatic Survey – Get 20% Off ATS London Tickets
We’re only eight months away from the world’s oldest and largest programmatic event, ATS London. This year we will be hosting ATS London again in...
